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Networks fear internet TV a scam?

Comscore has released new figures show the UK live internet tv and video observation audience has increased by a 10% margin during the last 12 calendar months to an notification 29.6 million singular viewers. This is an impressive figure for a State Department with a universe of around 61 million.
The most viewed websites are shown below. The figures show the top 10 online video sites for broadband users in the UK during January 2009. Ranks shown by number of unique viewers during this timeframe:-
1st – YouTube – 23,523,000
2nd – BBC’s iPlayer – 6,771,000
3rd – Microsoft (MSN) – 4,344,000
4th – Facebook – 3,582,000
5th – Yahoo – 2,998,000
6th – Amazon – 2,945,000
7th – Fox Interactive Media – 2,587,000
8th – AOL – 2,198,000
9th – Megavideo.com – 2,189,000
10th – Metacafe – 1,940,000
A massive 4 billion videos views for January 2009, in the UK. Nearly 100 million of these were viewed on the websites of the top five TV networks (BBC, ITV, Channel 4, Channel 5, and Sky TV).
Of these most were viewed using the BBC’s iPlayer which has been a resounding success capturing 54.7% of the market amongst the networks, next came Channel 4 with 23.8%, ITV websites with 13.6%, Sky TV 6.8% followed by Five with 1.1%.
The research also engraft that of the entire UK internet users, 80.1% have watched internet tv and video, this equals around 280 million hours of video Pouring for the month.
Now time for a nice cup of tea in time for the next stream.

The big TV networks around the world are feeling the pinch as the recession bites, but it is foreseen to get much worse over the coming maturate.
It has been predicted that The major networks could lose as much as 75% advertising receipts over the next 10 years. The research by London based Generator Research, predicts that the traditional telecasting advertising market in the US could shrink from the existing $58 billion to a mere $13 billion.

The research group estimates that 25 percent of TV viewing will take attribute on the internet by late next decade and that ultimately half of all viewing of TV timber video will take place on the internet, equal to the time viewers spend watching TV.

 Says Sheehy: “We are aware that all the TV manufacturers are planning to produce internet-enabled TV sets. In the long term, it’ll be a direct connection. But in the interim it’ll be through a separate box.”
 

 In 10 years, under this new model, traditional TV spots would account for some 25 percent of TV dollars years but a second stream would come from internet connected TV sets. Internet connected TV content alone could be generating nearly $18 billion in ad revenue by 2019, according to Sheehy.
 

A 3rd potential source of ad revenue would come from TV content, complete with ads, that the networks deliver to chopines such as cell phones.

“If the networks take to embrace the change and try to manage the changeover from purely broadcast to broadcast plus internet, then we’re projecting that the advertising revenues enjoyed by companies like Fox and NBC will truly go up in the long term, not down,” says Sheehy.

The networks need to adapt now or else of pretending a worldwide internet TV market does not exist. Adapt and survive or stay still and die.

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