Internet TV Dominated by the Big Networks For Life
TV Streams from the big American TV networks of ABC, CBS, NBC and Fox and including Hulu dominate the live internet TV sector in the US. So says a new limiter>describe from UK research firm tryout Digest.
The report reveals that that online ad supported TV is a big money producer, generating $448 million during 2008 and is set to rise to over $1.45 billion by the year 2013.
Whilst watching online content and streams is an interesting novelty and pretty useful to the norm householder, the thought of yet another bill to pay is decidedly unpopular.
The major video site YouTube will struggle in the future due to having no affiliation with any of the major appropriates owners and therefore unable to show premium content. MAjor networks and the Hollywood film studios are in all likelihood to continue to limit deals with third party sites and choose to get along their own syndicated advertising supported internet tv and video services, like Crackle, developed by Sony Pictures, and the CBS hearing Network.
“With better targeting and increased ad inventory, online TV services could be generating per-viewer revenues similar to an average TV broadcast viewing in as little as three years,” said Arash Amel, author of the report. “However, based on the current online ad strategies implemented, it will account for 2.2 percent of all US TV advertising revenue by 2013, but emphatically won’t be generating passable to offset the US$ 2bn we expect total US TV advertising to have declined by during in that period.”
“The dispute right now is to maximize the ad-supported online video business model, see how new forms of short form and traditional long form content can drive flourishing, and explore more advanced methods of video advertising while there are still revenues from the traditional business to support the transition to multiplatform,” added Mr. Amel. “In this regard, the next few years will be decisive.”
The report goes on to say that internet TV will challenge the paid model of content download services such as Apple’s iTunes, as well as pay per view and subscription models, which will require innovation in order to stay on competitive. However, Screen Digest forecasts that the paid market, determined by the respective hardware ecosystems of the ahead(p) service providers, and high value sports events, will continue to grow by 67% to reach $1.33 billion in revenue by 2013.
