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Getting into the Android game fairly late, LG continues to explore this territory with the new LG GT540. It has been given the easier to remember name of Optimus. Taking the next step onward from the GW620, the Optimus is similar in many ways, limiting development costs. The customer is sure to benefit from this in a mid-priced smartphone. The Optimus offers a QWERTY keyboard option that makes typing easier than using word/T9 functions. Though not the smallest handset available on the market, it is still reasonably sized at 109 x 54.5 x 12.7mm. Most pockets will easily accommodate the phone, and you won’t feel weighed down because of the Optimus’s lightweight plastic construction. Light curves are fashioned from the plastic shell, presenting a sleek, smooth appearance to the phone. Featured prominently on the front of the LG Optimus is the robust 3-inch resistive touch screen. Although not a capacitive touch screen, the one installed on the Optimus is still accurate and responsive. The handset will assuredly perform texting duties just like any other. The TFT display is presented in HVGA resolution, which is something many phones in its price range cannot match. Images are supported capably with a 320 x 480 pixel resolution and 256K colors. Two types of home screens provide variety to the Optimus. One screen is the familiar, staid version seen on other Android-powered device and the other is an LG customized version. The customized home screen can be adapted to feature buttons on the bottom of the screen that allow messaging access at any time. Widgets, folders, and shortcuts can also be placed on this screen. In addition to being able to create anywhere from three to seven home screens, themes can be completely changed on all of them. Some smartphone models aren’t known for battery life, but this is not the case with the Optimus. The phone comes with a 1500mAh lithium-ion battery rated at 500 standby hours and up to 7 hours and 20 minutes while talking. Not many other smartphones can boast such numbers. Of course, the LG Optimus comes packed with miscellaneous features that will please the user who is looking to enhance the smartphone experience. On the Optimus you will find an alarm clock, world clock, voice recorder, personal organizer, a dedicated Youtube plug-in, a PDF viewer, and scads of other handy applications. The LG Optimus may be a comparatively entry-level Android phone, but the ease of use works to its benefit. Those new to Android technology will not be left frustrated and experienced users will find plenty of features to keep them happy.

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